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Privacy Policy

We recognize your right to confidentiality and are committed to protect your privacy. This privacy policy forms an integral part of the Terms of Use (available at and shall govern the collection, storage and sharing of any information provided by, or collected from you by the Website and/or mobile application.

  1. Information we collect
  • When you place an order, the Website, owned and operated by The Eastern Tea Company with its registered office at Ideal Plaza, N-217, North Block, 2nd floor, 11/1, Sarat Bose Road, Kolkata-700 020 (hereinafter referred to as the “Company”, “we” or “us”) will ask you to set up “your account and Log-in Info,” which includes your name, e-mail address, mailing address, mobile number [as well as certain other information]. If you choose to place an order through the Guest Log-in facility, you will be required to provide your Name, e-mail address and mobile number.
  • Records of products purchased by you, your billing name and delivery address is also collected and stored by us for the purposes of processing and delivering any orders for purchase of products placed by you through the Website and/or mobile application. To the extent that you have purchased any Products from any third party seller (“Partner Seller”) through the Website and/or mobile application, any information collected by you for the purpose of such sale and purchase, may be stored by such Partner Seller.
  • Any information provided by you or otherwise collected in the course of or in connection with your use of the Website shall, for the purposes of this Privacy Policy be referred to as the “Information”. [You may access and choose to edit any information submitted by you to the Website and/or Mobile application by accessing your user account.]
  1. Purpose
  • We use the Information to personalise your experience, to improve the Website and/or Mobile application, to improve customer service and to provide you with a convenient shopping and health experience.
  • We use the Information to inform you about our products and promotions from time to time.
  • We use the Information in the course of processing any order for products.
  • We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
  • During your visit to our Website, we may automatically receive technical information about your computer/device, including your IP address, your computer operating system, time-zone, browser type and browser plug-in details, due to the communication protocol settings on the Internet. We use your IP address to help diagnose problems with our server, and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information. Finally, we may use your IP address to help protect our partners and ourselves from fraud.
  1. Security

Physical, electronic, and managerial procedures are there in place to safeguard and secure the information we collect online. Your personal information is fully encrypted using SSL encryption technology before being sent over the internet. We use SSL technology to prevent your information from being stolen or intercepted while being transferred to us. While we take all standard security measures to protect the Information, we cannot guarantee that there shall never be any leakage of such Information except as set out in this Privacy Policy and by using this Website and/or Mobile application, you consent to the inherent risks associated with submitting such information through the internet.

  1. Sharing of Information
  • We may have to disclose all or part of the Information to Partner Sellers and third party service providers including payment gateways, courier service providers, support service providers, personalisation and marketing service providers, research and data analysis institutions or agencies (including governmental agencies) in furtherance of the purposes enlisted in this Privacy Policy. We do not sell or share the Information with third parties except in furtherance of the purposes set out in the paragraph titled “Purpose” above. We shall not be liable for any unauthorized selling or sharing of Information by any Partner Seller.
  • Notwithstanding the above, we may also release your Information when we believe release is appropriate to comply with applicable law, enforce the Website and/or Mobile application policies or Terms of Use, or protect ours or others rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
  • We may share the Information with any potential investor or strategic partner of the Company or if the Company is proposed to be acquired by or merged with any third party or is otherwise restructured.
  • Except to the extent specified here, we assure you that the Website will not distribute its customer list to third parties. However, under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or other users may abuse or misuse your information that they collect from the Website and/or Mobile application. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that the Information (including your personally identifiable information) or private communications would always remain private.
  • Your use of the Website implies and amounts to your consent to sharing of the Information in the manner specified in this Privacy Policy and your awareness of the risks associated with providing such Information to the Website and/or Mobile application.
  1. Third Party Links

The Website may have third party links provided on the same, accessing which sites is at your sole discretion and risk. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

  1. Amendment

We may revise this Privacy Policy from time to time by updating this page, and so we urge you to review it periodically to ensure that you agree with any such changes that we make. However, it is your responsibility to check the Privacy Policy regularly to ensure that you agree with it and your continued use of the Website and/or Mobile application will be deemed to be your acceptance of any changes that we make.

+91 70039 07671